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This site has the following in the web page, "Handmade by Jennifer Musi in Mexico City." Our analyzers noticed that the web site also stated " I am Jennifer Musi and I make powerful, one of a kind jewelry." The Website also stated " Find my latest creations in my online shop on Etsy. I add new pieces each week. Follow my creative path and learn about the stories that inspire my work. I only make one of a kind jewelry that I do not repeat. The pieces I make are usually part of a series that explores a similar idea. When a series is complete, I add it to my online shop. I only use100 recycled sterling silver." The website's header had jewelry as the most important keyword. It was followed by silver, mexican silver, and handmade jewelry which isn't as ranked as highly as jewelry. The next words the site uses is statement jewlery. statement ring was also included and might not be understood by search engines.